KARAJ – 1998

Latifi Sports is known as an importer, producer and exporter of club and home sports equipment such as treadmills, stationary bikes, ellipticals and fitness machines, and it is the most complete, largest and one of the first collections in Iran. We stand by you by focusing on customer satisfaction, optimal service and continuous improvement of quality.

Latifi Sports was founded in 1998 by Parviz Latifi in Karaj.

When Treadmill was painted on the shop window with red paint, it was still a vague and unknown name for many people; Few people knew it as an electric treadmill. Whatever it was, that single treadmill, which was placed in a small rental shop with a small amount of borrowed capital, was the beginning of Latifi Sport’s amazing journey.

KARAJ – 1998
Latifi Sports is known as an importer, producer and exporter of club and home sports equipment such as treadmills, stationary bikes, ellipticals and fitness machines, and it is the most complete, largest and one of the first collections in Iran. We stand by you by focusing on customer satisfaction, optimal service and continuous improvement of quality.
Latifi Sports was founded in 1998 by Parviz Latifi in Karaj.
When Treadmill was painted on the shop window with red paint, it was still a vague and unknown name for many people; Few people knew it as an electric treadmill. Whatever it was, that single treadmill, which was placed in a small rental shop with a small amount of borrowed capital, was the beginning of Latifi Sport’s amazing journey.

IRAN – 2024

 

When Parviz Latifi first started out, his passion for promoting the general health of the community and supporting a healthy lifestyle inspired him to expand his business. The daily tasks motivated him to transform the ceaseless and inspiring efforts into a large complex with more than 100 personnel, factories, numerous branches and agencies, after-sales service centers and equipping more than 2000 private and public sports complexes. Promoting the culture of sports at home, the concern of promoting public health and introducing modern sports equipment such as ellipticals, stationary bicycles and advanced fitness machines to the society, increased the trust in Latifi Sports until it became the flagship of the sports equipment business in the country.We are now serving our customers all over Iran, and we are very happy to be part of the production and export cycle of the sports equipment industry.

During these 27 years, we have always insisted on using the most up-to-date and advanced methods and trainings and moving with the highest standards in the world in production, services and human resources management, and the proof of this claim is receiving ISO TUV / HSE-MS/ IMS / ISO9001 / ISO10002 / ISO10004 / ISO10668 / ISO14001 / ISO45001 / ISO-TR 20183 / ISO 97-220 /certificates.We are also proud to win many titles, including the country’s top producer in 2022, the top chain store in 1400, being chosen as one of the top 100 customer-oriented units in 2023, the selected unit in managing the development of the sports equipment sales chain by the first summit. National Sports and Trade and New Businesses in 2023 and also a letter of encouragement regarding providing the best after-sales service to customers from World Solution Group.

Parviz Latifi, Founder and CEO of Latifi Sport

Based on the relying on God Almighty and seeking His help, this group has placed customer orientation at the forefront of its goals, and customer satisfaction is the best evidence of this claim. Improving the quality of selling products and providing desirable services will be another of our goals.

I wish health and well-being to all the countrymen and athletes in Iran

CEO's Words

Awards and Honors

In 2024, we won the statue of the country’s top manufacturer as well as the statue of the best chain store of the year in the field of sports, and we are proud to receive a letter of encouragement regarding providing the best after-sales services to customers from World Solution Group, as well as receiving the ISO 10002 certificate: 2004 We became Transpacific Certifications Limited. We got these statues because high quality and exceptional after-sales service in the market are important to us; We have worked hard for these titles and we appreciate it.

Certificates