about us
Parviz Latifi, founder and CEO of Latifi Sport
This company has placed customer orientation at the forefront of its objectives. The satisfaction of our customers is the strongest testament to this commitment, and enhancing product quality and delivering excellent services remain among our core goals. We sincerely wish health and success for all our compatriots and athletes across Iran.
Latifi Sport — 27 Years Supporting Community Health
Since 1998, Latifi Sport has been a pioneer in the production and import of high-quality sports equipment, particularly for gyms and fitness centers. Over the years, we have consistently worked to raise industry standards and deliver top-tier products to our customers driven by expertise, innovation, and a commitment to quality.
History of Latifi Sport
karaj-1998
Latifi Sport is recognized as a prominent importer, manufacturer, and exporter of high-quality sports equipment for both commercial gym and home gym, including but not limited to treadmills, stationary bikes, ellipticals, and bodybuilding machines. The company is regarded as one of the largest, most comprehensive, and pioneering entities in Iran’s sports equipment industry. We are committed to customer satisfaction, providing optimal services, and continuously improving product quality, always standing by your side.
Latifi Sport was founded in 1998
When the word “treadmill” was first emblazoned in bright red on the shop window, it was still an unfamiliar and unknown term to many people. Some recognized it as an electric running machine. Regardless of what it was, that single treadmill, placed in a small rented shop with a modest loan, marked the beginning of Latifi Sport’s successful journey.
Iran-2025
When Parviz Latifi first began his activities, his passion for promoting public health and supporting a healthy lifestyle motivated him to expand his business. His daily efforts inspired him to transform this venture into a large enterprise with over 100 employees, a factory, multiple branches and representatives, after-sales service centers, and the equipment for more than 2,000 private and public facilities, all through relentless and inspiring dedication.
By promoting a culture of home fitness, addressing public health concerns, and introducing modern sports equipment such as ellipticals, recumbent bikes, and advanced bodybuilding machines to the community, Latifi Sport earned such trust that it became the flagship of the sporting goods trade in the country.
Today, we proudly provide our valued customers with the best services across Iran and are honored to be part of the production and export cycle of the sports equipment industry.
Over the past 27 years, we have consistently emphasized the use of the most advanced methods and training, while adhering to the highest global standards in production, service delivery, and human resource management. Evidence of this commitment is reflected in our certifications: HSE-MS, IMS, ISO 9001, ISO 10002, ISO 10004, ISO 10668, ISO 14001, ISO 45001, ISO-TR 20183, and ISO 97-220.
By promoting a culture of home fitness, addressing public health concerns, and introducing modern sports equipment such as ellipticals, recumbent bikes, and advanced bodybuilding machines to the community, Latifi Sport earned such trust that it became the flagship of the sporting goods trade in the country.
Today, we proudly provide our valued customers with the best services across Iran and are honored to be part of the production and export cycle of the sports equipment industry.
Over the past 27 years, we have consistently emphasized the use of the most advanced methods and training, while adhering to the highest global standards in production, service delivery, and human resource management. Evidence of this commitment is reflected in our certifications: HSE-MS, IMS, ISO 9001, ISO 10002, ISO 10004, ISO 10668, ISO 14001, ISO 45001, ISO-TR 20183, and ISO 97-220.
